Privacy Policy
Effective date: August 21, 2026 Last updated: September 28, 2026
This Privacy Policy explains how erickwatson.com (“the Site”), operated by SproutVest, LLC, collects, uses, and protects information when you visit the Site or book a call through our scheduling service.
What We Collect
Analytics (Google Analytics 4)
The Site uses Google Analytics 4 (GA4) to understand how visitors use the Site. GA4 collects:
- Page views: which pages you visit and when
- Device and browser information: screen size, browser type, operating system
- Approximate location: country and city level, derived from IP address (your full IP address is not stored by GA4)
- Interaction events: button clicks, outbound link clicks, scroll depth, and language preference
GA4 uses first-party cookies to distinguish unique visitors. These cookies do not contain personal information and are not used for advertising.
Legal basis (GDPR): Your consent. GA4 does not load until you accept analytics in the cookie banner. If you decline, or your browser sends a Global Privacy Control or Do Not Track signal, it does not load at all.
You can change your answer at any time: Cookie settings, at the foot of every page, reopens the banner. If your browser sends one of those signals, it shows a note saying the signal is being honoured instead, with no option to accept. Declining after you have accepted also deletes the Google Analytics cookies listed below from your browser.
Scheduling (Cal.com)
When you book a call through our “Book a Call” button, you are directed to Cal.com, a third-party scheduling platform. Cal.com may collect:
- Name and email address: required to confirm your booking
- Phone number: if you choose to provide it
- Any notes you include in the booking form
This data is processed by Cal.com under their own Privacy Policy. We receive the information you submit in order to prepare for and conduct the scheduled call.
Legal basis (GDPR): Performance of a contract (you are requesting a meeting) and your explicit consent when submitting the booking form.
Hosting (Cloudflare Pages)
The Site is hosted on Cloudflare Pages. Cloudflare may automatically collect:
- IP address: in server access logs, retained temporarily for security purposes
- Request metadata: pages requested, timestamps, HTTP headers
This data is processed by Cloudflare under their own Privacy Policy.
Legal basis (GDPR): Legitimate interest in maintaining Site security and availability.
Visit counts and page speed (Cloudflare Web Analytics)
Our host, Cloudflare, adds a small script (beacon.min.js) to every page of the Site, which reports to Cloudflare Web Analytics. We use it to count visits and to measure how quickly pages load. It sets no cookies, writes nothing to local storage, and does not fingerprint you by IP address, user-agent string, or anything else. What it reports is the page path, the page that referred you, coarse browser, operating-system and country information, and how long the page took to load. We see those figures only in aggregate.
Unlike Google Analytics, it does not wait for your answer to the cookie banner: Cloudflare inserts it as the page is served, so it loads whichever answer you gave. Blocking static.cloudflareinsights.com with your browser’s tracking protection or an extension stops it.
This data is processed by Cloudflare under their own Privacy Policy.
Legal basis (GDPR): Legitimate interest in knowing which pages are read and keeping the Site fast.
Embedded videos (YouTube)
Some appearance pages include a recording hosted on YouTube. The video player does not load with the page: in its place is a box with the video’s title and a “Play on YouTube” link, and nothing is requested from YouTube until you press it. Pressing it loads the player from youtube-nocookie.com, YouTube’s privacy-enhanced mode. From then on YouTube, which is operated by Google, receives your IP address and browser information and may store information on your device, as described in Google’s Privacy Policy. We receive nothing from YouTube about what you watch.
Legal basis (GDPR): Your consent, given by pressing play.
Fonts
The Site’s typefaces, Inter and Source Serif 4, are served from the Site itself. Until September 27, 2026 they were loaded from Google Fonts, which could receive your IP address when your browser requested them; they no longer are, and loading a page sends nothing to Google for its fonts.
What We Do Not Collect
- We do not use advertising cookies or tracking pixels
- We do not build user profiles for ad targeting
- We do not sell, rent, or share personal data with third parties for marketing
- We do not require account creation or store passwords
- We do not collect payment information
Cookies
The Site uses the following cookies:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics | Distinguishes unique visitors | 2 years |
_ga_* |
Google Analytics | Maintains session state | 2 years |
You can control cookies through your browser settings. Disabling cookies will not prevent you from using the Site but will limit analytics data collection.
Your Rights
If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with data protection laws, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate personal data
- Delete your personal data
- Object to processing based on legitimate interest
- Withdraw consent where processing is based on consent; for analytics, use Cookie settings at the foot of any page
- Data portability: receive your data in a structured format
To exercise any of these rights, contact us at the email address below.
Data Retention
- Analytics data is retained by Google Analytics for 14 months, after which it is automatically deleted
- Booking data is retained by Cal.com according to their retention policy and by us for as long as necessary to fulfill the purpose of the scheduled meeting
- Server logs are retained by Cloudflare for a limited period as described in their privacy policy
Third-Party Services
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics 4 | Site analytics | policies.google.com/privacy |
| Cal.com | Meeting scheduling | cal.com/privacy |
| Cloudflare | Hosting and CDN | cloudflare.com/privacypolicy |
| Cloudflare Web Analytics | Visit counts and page load speed | cloudflare.com/privacypolicy |
| YouTube | Embedded videos, loaded only when you press play | policies.google.com/privacy |
Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. Continued use of the Site after changes constitutes acceptance of the updated policy.
Contact
For privacy-related questions or to exercise your data rights, contact:
SproutVest, LLC Email: privacy@erickwatson.com Website: erickwatson.com LinkedIn: linkedin.com/in/erick-watson